UGC
Welcome to my UGC corner, my name is SJ and I’ve been a product photographer and brand designer for 8+ years!
What the heck is UGC ( User Generated Content ) + why is it important?
Social Media has been changing the game for brands for years now, but being able to authentically reach your target audience is now harder than ever.
That’s where UGC comes in - real ads from real users! Think of it as a recommendation from a good friend - but one you have control over - who sees it, which platforms it gets pushed out to, and how many times it gets used.
Creating ads in-house limits the diversity and validity of your product; but when you bring in a real user to create this type of content - your product gets shown from the viewpoint of the consumer, automatically making it more reliable.
A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision.
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average ads.
FOR Brands
UNIQUE STYLED VIDEOS JUST FOR YOU
A QUICK PEEK AT SOME PORTFOLIO WORK
Humanized Approach
Real people want ads from real people, it’s that simple.
When consumers can see how people experience your product, it builds a real connection; and when people see beautiful imagery it builds desire. But how do you get the best of both worlds? Working with a UGC creator that has a background in product photography and brand design, of course!
That’s where I come in! SJ here, a real person, with real-world experience in branding and photography. All you need to authentically reach your audience, wrapped up into one funky package!
PORTFOLIO WORK
READY TO
LEVEL UP?
Interested in creating ads that work?